Last week, the Independent Community Bankers of America (ICBA) punched back at the crytpo industry’s relentless efforts to take hold of the financial services’ landscape.
In a campaign of differentiation, the ICBA seeks to open lawmakers’ eyes to four truths:
- Community banks drive local economies.
- Community banks are built on trust and safety.
- The pro-crypto debate is being driven by special interests, not consumers.
- The stakes of this battle are high for the communities that depend on local lending.
A toolkit with videos, fact sheets and social media materials will be available soon to help banks amplify the campaign.