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Successful strategies require  INSIGHT

                                                         The Baker Group has long been known for its proven
                                                         software and products, but it takes insight to make sound,
                                                         strategic decisions. For financial institutions, insight can
                                                         be defined as the ability to see what others may not see.




                      uccessful financial institution managers know the importance of achieving a high-performance
                  Splan. Establishing such a plan requires not only sound data and accurate information, but also an
                  insightful partner; The Baker Group is that partner.


                  Our  proven approach of total resource integration utilizing software and products developed by
                  Baker’s Software Solutions* — combined with our solid investment experience and advice — makes

                  us the investment firm of choice for financial institutions. When seeking an insightful partner, you can
                  be assured The Baker Group will help you make the right choices for your institution.


                     The Baker difference. In 1981, when Dr. James Baker revealed his innovative and insightful
                     approach to banking in his book, Asset/Liability Management, little did he know The Baker Group
                     would one day be working with over 1000 community financial institutions and be known as the
                     industry leader in interest rate risk management and investment portfolio strategies.

                            Education                Investment Strategies           Asset/Liability Management

                       Tailored Board Education      Develop Quarterly Strategies    Evaluate Earnings and Capital at Risk
                          Webinars for ALCO        Determine Optimal Relative Value    Simulate Stressed Rate Scenarios
                       Interest Rate Risk Seminars  Manage Risk vs. Reward Tradeoff  Analyze Risk Management Strategies


                     Leaders in innovation.  The  Baker  Group  remains  the  industry  leader  when  it  comes  to
                     innovation.  We  are  truly  a  one-stop  shop  that  never  outsources  our  customizable  reporting
                     services. To find out how The Baker Group can assist your institution in defining and meeting its
                     financial objectives, call your Baker representative or Ryan Hayhurst at 800.937.2257.










                 Member: FINRA and SIPC                                                        Oklahoma City, OK | Atlanta, GA
                 www.GoBaker.com                                                                   Austin, TX | Indianapolis, IN
                 800.937.2257                                                                 Salt Lake City, UT | Springfield, IL
                 *The Baker Group LP is the sole authorized distributor for the products and services developed and provided by The Baker Group Software Solutions, Inc.
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