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JUDGES’ ADVICE: BOCB Awards are made possi - ▸ ▸ While the content of the program is most import-
ble due to the financial support of the sponsors. A rep- ant, an engaging and visually pleasing display great-
resentative from each sponsoring company also gives ly helps to tell the story. Put effort into the presen-
up an entire work day to travel to IBAT headquarters in tation to maximize the entry’s impact on the judges
Austin for judging. We would like to express our heart- and everyone else who sees it.
felt gratitude to the 2018 BOCB sponsors: Bank Com-
pensation Consulting, Inc.; BKD, LLP; CalTech; Feni- e hope you will take advantage of
more, Kay, Harrison & Ford, LLP; Garland Heart; Main the 2018 BOCB Awards as an oppor-
Street, Inc.; Melion Marketing; Rogers-Ford, L.C., Ar- tunity to tell the story of your bank’s
chitecture and Interior Design; and TransFund. W critical involvement in the commu-
Below are a few tips from the judges to consider nity or with your employees by highlighting the ex-
when putting together an entry: ceptional projects you’ve taken on throughout the past
▸ ▸ Explain why the program came to be. Did bank em- year. Additional information, including the entry form,
ployees identify a need in the community? Was the can be found at www.ibat.org. H
bank approached because it’s seen as a communi-
ty leader? How many employees were involved and Lindsey Gehrig is IBAT’s public relations and external
what was the time commitment? Discuss how the communications manager. She can be reached at 512/275‑2215
program was conceptualized, created and executed. or [email protected].
Provide details and quantify as much as possible.
▸ ▸ In addition to detailing the program, provide out- SHOW OFF
YOUR BANK!
comes and data whenever possible. This piggybacks Here are a few
off the point above. What was the goal and was it examples of the
achieved? What was the community impact? How displays from
was it measured or will it be measured to gauge suc- the 2017 Best
cess? Will it be continued in the future and, if so, will of Community
Banking
there be adjustments based on what’s been learned Awards.
thus far? Are there plans to grow the program?

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