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STEP ONE - MAKE THE CALL

with the Crisis Bread Basket to feed the creation of a custom calendar, flag and Edith Snow
hungry at Thanksgiving. When the Crisis bank materials to weekly giveaways and BEST OF SHOW 817-676-3316
Bread Basket lost its funding in 2015 two a themed birthday party at all branches First National Bank Texas, Killeen
months before Thanksgiving, it turned to during anniversary month. Bank visibility Financial Literacy James Walsh
the bank, which has become an annual increased communitywide through these COMMUNITY SPIRIT AWARD
partner. efforts, in addition to print and social Citizens National Bank, Henderson 281-794-0065
media. Architectural Design
American Bank in Corpus Christi gives Celena Ivanitch
to various organizations through its First State Bank in Gainesville and First United Bank, Lubbock 512-787-2164
Community Service
“American Bank Wears Jeans for a Cause” Texas First Bank in Texas City focused
monthly employee program. The bank their marketing efforts on creating new GOLD EAGLE AWARDS Richard Grimes
matches every dollar given by employees websites that better the customer expe- American Bank, Corpus Christi
Community Service
and donates around $1,500 monthly to rience. First State Bank’s new website is 469-543-9337
ten worthy causes in its market areas. fluid, mobile responsive and ADA acces- First State Bank, Gainesville
Marketing
sible, yet also reflects the bank’s histo-
Making Their Mark ry and culture. Texas First Bank creat- Fort Hood National Bank, Fort Hood
Financial Literacy
SouthStar Bank in Moulton and Grand ed a new website with a modern feel, Happy State Bank, Amarillo
Bank of Texas in Grand Prairie were both mobile responsiveness and optimiza- Financial Literacy
recognized for their architectural design tion, a .BANK domain, easy-to-navigate HomeTown Bank, Galveston
efforts. SouthStar Bank’s newest branch site structure, improved search engine Marketing
in Austin’s Steiner Ranch—located optimization and a cash back product Independent Bank, McKinney
between Lake Austin and Lake Travis— to help meet the needs of its millennial Marketing (Employee Milestone Program)
blends in with the community, helping customers. The site was aptly launched Independent Bank, McKinney
Marketing (Corporate Culture)
identify with customers on a local level. at the beginning of Community Banking Industry State Bank, Industry
Meanwhile, Grand Bank of Texas chose Month. Financial Literacy
to consolidate two branches located a Congratulations to all 2017 Best of Texas Regional Bank, McAllen
few miles apart to create a landmark Community Banking Award winners. Community Service
location that makes an impact on cus- Texas community banks’ dedication to SILVER EAGLE AWARDS
tomers. constantly going above and beyond the Bank of the West, Grapevine
call of duty to serve as the foundation of Financial Literacy
Improving the Customer Experience
their communities is never more evident FirstCapital Bank of Texas, Midland
The BOCB marketing category is than with these awards. IBAT is proud to Financial Literacy
always popular, as it gives banks an represent the best industry in the great- First National Bank, Wichita Falls
opportunity to highlight the success est state. As these awards demonstrate, Marketing
of programs that target specific prod- our member banks embody the Texas Grand Bank of Texas, Grand Prairie
ucts and services. First National Bank in spirit and step up when there is an unan- Architectural Design
Wichita Falls, Legend Bank in Bowie and swered need in their area.  Legend Bank, Bowie
Community Service
SouthStar Bank in Moulton all focused Legend Bank, Bowie
on their mortgage services. First National Lindsey Gehrig is IBAT’s Vice President of Financial Literacy
Bank rolled out new bank branding to Communications and Public Relations. Legend Bank, Bowie
its mortgage division, and created new She can be reached at 512-474-6889 or Marketing
lender websites and materials to ensure [email protected]. SouthStar Bank, Moulton
customers have a consistent experience Architectural Design
across all services. Legend Bank created Texas First Bank, Texas City
awareness for its various mortgage offer- Marketing
ings with a low-moderate income and BRONZE EAGLE AWARDS
general mortgage campaign, plus a “New FirstCapital Bank of Texas, Midland
Year, New Home” campaign. SouthStar Marketing
launched a campaign to increase aware- Independent Bank, McKinney
ness of its mortgage offerings in the Marketing
Austin area through print and digital Stay tuned for some exciting Ozona Bank, Ozona
advertising as well as direct mail. changes to the 2018 Best of Community Service
The marketing efforts of HomeTown Community Banking Awards SouthStar Bank, Moulton
Marketing
Bank in Galveston centered around the program that will be announced Texas Bank, Henderson
bank’s 50th anniversary celebrations, Financial Literacy
which included everything from the in the coming months.

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