A list of free, informative publications offered by IBAT's endorsed service providers as a service to IBAT members and how to sign up today.

We currently offer three (3) free newsletters.

• The Floyd Report - A bi-monthly publication of John M. Floyd and Associates brings you tips and industry information to help increase your institutions performance.

• FOCUS - A monthly publication of The Genesis Group Focus is your banking sales, service and marketing newsletter.
  
• The Human Element - A monthly newsletter for IBAT Members by Coy Lewis of Coy Lewis Company.

  The Floyd Report is a bi-monthly newsletter with helpful tips and tools for everyone in your institution. This educational piece is geared to keep you up-to-date on the latest industry happenings and to point you in the right direction when it comes to increasing your institution’s performance.

  Each issue features industry trends, news, tips and bankers’ questions and answers. Plus, you can read about one of your banking peers and the process they went through in implementing their JMFA Overdraft Privilege program.

  FOCUS - A monthly publication of The Genesis Group Focus is your banking sales, service and marketing newsletter. Each newsletter focuses on a different topic such as:

  Branding Your Bank, Cost Effective Advertising, Sales Management Do's and Don'ts, Merchandising Your Lobby, Marketing Planning, Signage to Improve Product Sales, Making Direct Mail Work for Your Bank, Making Financial Reports a Success, Increasing Sales to Current Customers, Managing Products, Making More Money, Product Promotions to Raise Deposits, The Best & Worst Reasons to Branch, Designing Money- Making Bank Products, The Value of Your Bank's Name & Image, Your Bank's Name & Image in the 00s, Designing User-Friendly Bank Web Sites, and many more.

   

   

   

   

   

   

   

   

   

   

   

  We hope this newsletter helps you focus on how to improve your financial institution's sales, service quality and marketing efforts.

   

  The Human Element - A monthly publication of Coy Lewis Company. Each monthly issue will focus on different issues important to human resources at your bank.

   

  To be added to the distribution list or for past issues:

  Please contact Jessica Molina via e-mail at jmolina@ibat.org or via phone at 800-749-4228 and provide your name, bank name, city, state and either e-mail address (if want to receive via e-mail) or fax number (if want to receive via fax). Let Jessica know if you need past issues or if you want to be added to the distribution list for future issues or both!