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FTC Reaches Agreement with ID Theft Protection Provider Over Misleading Ad Practices
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States, FTC Reach Agreement with ID Theft Protection Provider Over Misleading Advertising and Sales Practices

LifeLock Inc. resolves allegations of exaggerated consumer protections

AUSTIN – Texas Attorney General Greg Abbott, 34 other states and the U.S. Federal Trade Commission (FTC), today resolved their investigation of a leading provider of identity theft protection services.

Under the terms of today’s agreement, Arizona-based LifeLock Inc. agreed to more accurately describe its ID theft protection services and provide $11 million in restitution to eligible customers. The joint investigation by the states and the FTC revealed that LifeLock unlawfully exaggerated its range of services and ability to prevent ID theft... read more.